Betty Holiday

What’s more nostalgic than baking Christmas cookies? Oh IDK, maybe baking them surrounded by all the 90s holiday kitch you can find and flipping on Merry Christmas Charlie Brown?

The assignment: launch Betty Crocker’s holiday cookie mixes (a Peanuts collab) and tap into that Christmas-when-you-were-a-kid magic. We raided our mom’s basements and created the kind of warm, cozy content that lights up all our millennial receptors.